I watched the documentary, ART&COPY, a film by Doug Fray, and it gave me a whole ‘nother perspective on how the ad-heads spin their wheels.

It reminds you that the man assembling the billboard is just as an integral contributor as the head honchos; then makes you realize how a simple phrase coincidentally catches on and becomes the next big marketing campaign… and how the big creative heads (just like us small fish) spawn ideas which occasionally clash with their clients. We’re all human after all.